I want, I want, I want

They could lose out if they don’t take it up now!

I want, I want, I want

Have you got your reader’s interest yet?

Great.

But now you have to get their

desire too. Getting someone interested in something is one thing, to get them to want it is entirely different. Just think about it for a moment. What we actually want constitutes only a small percentage of the things we are interested in.

TIP:

Not convinced?

OK, this one is for all you girls out there. Be honest; put your hands up if you have ever bought a pair of shoes that you didn’t

Now put your hands up if you have ever bought a pair of shoes that you didn’t

Before anyone accuses me of being sexist (although being a girl I don’t see how) you’ll get exactly the same results if you ask a group of chaps about buying gadgets.

Remember, when someone wants something they’ll convince themselves that they really need it. want. See, not many hands. need. Aha! Loads of hands – there you go, that proves my point.

Breathe life into your writing

Make your writing breathe, make it real, paint them a picture. You have to make your reader ‘see’ what their lives would be like if they owned your product.

Toy with their emotions

‐solver than a need‐filler paint a picture of the peaceful life your reader will enjoy once they have bought your product.

Instantly increase the ‘want factor’

Want to know how?

It is quite simple really, just restrict the supply. You can limit it by time by having a cut

‐off date after which it won’t be available (or a special offer price for a limited period). Or restrict the supply in numbers e.g. attendance is limited to just 50 people.

Drive Their Desire

Stuck for ideas? Here are a few little gems that you can use to make people

They are one of the first to receive the offer

Only your offer can give them the benefits they want

They could lose out if they don’t take it up

want what you are selling: now

The supply is restricted

Your product has the

X Factor

Will it give them kudos?

Will they appear more successful?

Will they be more attractive to the opposite sex?

If you are selling more of a problem

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I want, I want, I want

They could lose out if they don’t take it up now!

business days monday friday