Don't Leave The Best Alone!

Mistake 6

Getting listed on the 1st page of search engines -Search Engine Placement Tips

Getting listed on the 1st page of search engines – what every online business should know but often get wrong! We get calls all the time.

We get them from businesses looking to get their website on the 1st page of search engines – or more accurately, Google. Seriously, that’s the first question we get asked: “We looking to get a new website - can you get us onto the 1st page of search results.” Let me tell you what I tell them: “No”. Firstly, I don’t believe that the ‘best’ new business necessarily comes from free search engine traffic so when a potential client calls asking if we can get them to the top of search results, we tell them simply - “No”.

Why would we do that and risk losing new business? The answer is simple. If a potential customer has a primary goal of getting to the first page of search results, they are quite simply being blinded. They are blind as to what the internet is all about and they are blind to what their online objectives are.

Let me put it this way. By getting your business listed in the search engines, you are only effectively doing the equivalent of sticking an ‘Open for Business’ sign on the front door of a high street shop.

You are opening the doors to the general public for your products/services and waiting for someone to come along and browse your stock hoping they will make a purchase. Not the best business model in my view.

You can waste so much time, effort and money trying to get listed in search engines on the off chance someone will search for your products, find your ‘store’, come in for a browse and leave again – empty handed. Sure, you can target customer groups who have certain interests and can achieve some reasonable results, but even a specialist shop on the high street – say for Model Railway enthusiasts - has its fair amount of ‘browsing’ visitors, so to rely on this source of ‘traffic’ for your website is to ignore the real issue and the real issue is to get ‘qualified’ visitors to your site.

Another words, people who visit your website should already know – or at least have a good idea - why they are being ‘pulled’ there and as such they are the ones who are more likely to make a purchase or call your number with an enquiry or whatever your desired action is.

How do you get qualified traffic to your website instead of any old casual browser? Well, there are lots of ways to achieve this and just one of them is to locate your market or hungry crowd, and send them there. Now, if you are not sure what I mean by that, you may want to go back and re-read Mistakes 1 & 2 again because it’s all there for you.

By the way, another ‘mistake’ of search engine traffic is to be on the top of the results for the ‘wrong’ keywords or phrases. I can get most businesses to the top of Google in no time at all. Trouble is, it would be for a key phase that nobody searches for – so what good is that? Drop me a line if you want more information on this very prickly topic!

Getting listed on the 1st page of search engines -Search Engine Placement Tips