Don't Leave The Best Alone!

Google Sitelinks

Google Sitelinks

The intangible benefit is the credibility that you get from having sitelinks. Only established and authority sites have sitelinks, so when users come across them after searching for the name of your website or blog they will get a reassurance from Google itself that your content or products must be good.

SER sitelinks - deep linking

Showing the Google Sitelinks in the Search Engine Results (SER) for our main site came as a birthday gift for our second anniversary. This is on the cheerful note, otherwise Google shows this additional links below the site description, after a website grows at least 2 years of age.

This is not for granted for every website that is at least 2 years old.

I give our main website as an example, becasue we use the same CMS platform to maintain our website, which we offer to our clients. Please have a look at the image below.

What is "Google Sitelinks" and how your website could have them also?

The links shown below some sites in SER, called sitelinks, are meant to help users navigate your site.
Google Robots analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for.

Google ONLY show sitelinks for results when they think they'll be useful to the user.
If the structure of your site doesn't allow Google algorithms to find good sitelinks, or Google don't think that the sitelinks for your site are relevant for the user's query, they won't show them.

At the moment, sitelinks are completely automated. Google Team are always working to improve their sitelinks algorithms, and they may incorporate webmaster input in the future.
There are best practices you can follow, however, to improve the quality of your sitelinks.
For example, for your site's internal links, make sure you use anchor text and alt text that's informative, compact, and avoids repetition.


Make sure your target pages are not furhter than several clicks from your homepage

Google robots will not type into your search box or will not use your pulldown menus to navigate your website.
So your target pages have to be clickable from the homepage and for easy for Googlebot to find throughout your site.

Best Site Editor Content Management System (CMS) will guarantee your website has a  link architecture that's intuitive for users and crawlable for search engines.

Intuitive navigation for users

Create common user scenarios, get "in character," then try working through your site. For example, if your site is about basketball, imagine being a visitor (in this case a "baller" :) trying to learn the best dribbling technique.

•Starting at the homepage, if the user doesn't use the search box on your site or a pulldown menu, can they easily find the desired information (ball handling like a superstar) from the navigation links?

•Let's say a user found your site through an external link, but they didn't land on the homepage. Starting from any (sub-/child) page on your site, make sure they can easily find their way to the homepage and/or other relevant sections. In other words, make sure users aren't trapped or stuck. Was the "best dribbling technique" easy for your imaginary user to find? Often breadcrumbs such as "Home > Techniques > Dribbling" help users to understand where they are.
Crawlable links for search engines

•Text links are easily discovered by search engines and are often the safest bet if your priority is having your content crawled. While you're welcome to try the latest technologies, keep-in-mind that when text-based links are available and easily navigable for users, chances are that search engines can crawl your site as well.

This text link is easy for search engines to find.

•Sitemap submission is also helpful for major search engines, though it shouldn't be a substitute for crawlable link architecture.
Every time you Publish your website, your CMS will update your Sitemap, so you will have this done without any worry.

Writing descriptive anchor text, the clickable words in a link, is a useful signal to help search engines and users alike to better understand your content. The more Google knows about your site—through your content, page titles, anchor text, etc.—the more relevant results we can return for users (and your potential search visitors). For example, if you run a basketball site and you have videos to accompany the textual content, a not-very-optimal way of linking would be:

To see all our basketball videos, click here for the entire listing.

However, instead of the generic "click here," you could rewrite the anchor text more descriptively as:

Feel free to browse all of our basketball videos.

Verify that Googlebot finds your internal links